Medium Strategy

100 prisoners are lined up and assigned a random hat These hats are available in 10 different unique and distinguishable colors. Each prisoner can see the hats in front of him but not behind. Starting with the prisoner in the back of the line and moving forward, they must each, in turn, say only one word which must be the color like "red" or "blue" or "green" etc. If the word matches their hat color they are released, if not, they are killed on the spot. They can hear each others answers, no matter how far they are on the line. What strategy should be used to help release maximum number of prisoners?